The Snowflake Collective

We’re just making it up as we go along…

A collection of musings about what it is to be an adult in the ‘snowflake generation’: a gathering of things we’ve done, said and seen that might, one day, form an avalanche.

We’re an inclusive community and open for submissions for any of our categories or regular features:


We aimed to create a self-care hub of sorts from the Snowflake Collective. We know that looking after our mental health and wellbeing is something that should be celebrated, not shamed, and seen as strong, not weak. ‘Doing’ is all about those activities and tasks we’ve taken on to try and improve our own health and an honest look at whether they actually work. What are the things that get you through the day? What are your guilty pleasures? Have a look at ‘doing’ and see what might inspire you!


This is our opinions section, filled with thought pieces on mental health, feminism and politics. It’s meant to be non-restrictive and in the past has housed fictional pieces and poetry. From the personal to the factual we’d love to hear what you have to say.


This is about breaking down the Instagram culture of travel. Although we do occasionally feature honest travel reviews, this is about discovering the area around you (the good and the bad). Many millennials have an ever-changing and complex relationship with the term ‘home’ so discover is about that. What is home? Where is it? What does home mean to you?


Finally, reviews. Whether it be theatre, music, live performances, literature, art, films or TV we’d love to hear what you’ve been enjoying. Every week we publish book reviews as a part of our Book Club – we’re currently undertaking the Bustle Reading Challenge in order to broaden our reading horizons. Why don’t you join us?


The Snowflake Collective was created in order to celebrate, not dismiss, millennials. The good, the bad and the ugly of our – very wide – generation. It’s a place for self-care ideas, for inspiration and also for having a big fat moan if you want to.


It’s a good place and not to be taken too seriously.


With love and squalor from The Snowflakes